Tour Designers Inc.
Tour Designers is a professional Destination Management Company (DMC) based in Okinawa, Japan. We design journeys in collaboration with local communities—celebrating the connection between nature, culture, and people.
Our approach to travel is not simply about creating itineraries, but about weaving together the stories and emotions that live within each place, crafting experiences that allow every traveler to discover their own way of journeying.
Through tourism, we strive to preserve the rich culture of Okinawa and share the smiles of its people with future generations.
Each journey we design is meant to leave a quiet resonance — a lingering sense of beauty that stays within, long after the trip has ended.
Our mission is to carry the spirit and smiles of Okinawa into the next hundred years — through the power of meaningful travel.
Every journey with Tour Designers is tailor-made.
We listen closely to the wishes of our guests and partners, designing experiences that reflect their purpose and spirit. With the experience and trusted network of a local DMC, we create journeys that build lasting connections between travelers and communities.
At the same time, what we value most is the quiet resonance a journey leaves behind. Conversations with local people, the stillness of forests and seas, the wisdom of food, and the culture of prayer — through these encounters, travel transforms from a simple experience into a living story.
When your intentions intertwine with the stories of a place, a one-of-a-kind journey is born.
In Okinawa, the wisdom of living in harmony with nature still thrives. The stillness of the forest, the shimmer of the sea, the culture of prayer, and the warmth of human connection — to sense these through all five senses is to find balance and to accept yourself as you are, in this very moment.
The “Okinawa Wellness” envisioned by Tour Designers is a quiet awareness that continues beyond the journey itself. Moments when you recall the breeze or scent of the island — that is the philosophy of a journey that brings you back to yourself.
Every journey with Tour Designers is created together with the people of Okinawa — those who carry the island’s stories and share its spirit with warmth and pride.
Local guides who know the forests and the sea, chefs who preserve the wisdom of Ryukyuan cuisine, artisans, farmers, and community hosts who welcome travelers as friends.
We design our tours hand in hand with these people, cherishing every encounter as part of a living story.
A smile exchanged today becomes the seed of the next journey.
Through these connections, we continue to grow a circle of travel that uplifts both people and place.
An Island Where Stories Live On
Located at the southwestern tip of Japan, Okinawa once flourished as the independent Ryukyu Kingdom for over 450 years.
Through trade with China, Japan, and Southeast Asia, the islands embraced diverse cultures while cultivating their own unique traditions, spirituality, performing arts, and ways of life that continue to this day.
In the final stages of World War II, Okinawa became the site of a devastating ground battle known as the “Typhoon of Steel.” One in four residents lost their lives, and the islands suffered immense destruction that reshaped their very map. Yet, with an enduring wish for lasting peace, Okinawa rose from the devastation — carrying forward the spirit of “nuchi du takara” — “Life is a treasure.”
Today, Okinawa is recognized as one of the world’s five Blue Zones, regions known for exceptional longevity.
Here, a way of life in harmony with nature and sustained by deep human connection continues to thrive. At its heart lies a profound sense of “connection” — not only among people, but also with the forests, the sea, the creatures, the arts, and the unseen spirits and ancestors who quietly watch over the islands. Immerse yourself in Okinawa’s rich natural and cultural landscapes, and let your senses awaken to its quiet vitality.
At Tour Designers, we craft journeys rooted in the nature, culture, and smiles of Okinawa — designing travel experiences that carry the island’s treasures and stories into the future.
A journey to encounter the island’s treasures and smiles begins here. Each encounter weaves the next chapter of its story.
Within every journey we design, the diverse stories of Okinawa come alive.
The journeys that follow continue to weave those living stories forward.
Below are some of the themed journeys designed by Tour Designers —
Women’s Journeys, Blue Zone, Ryukyu Gastronomy, Okinawa War & Peace, and more.
Each is a living story born from Okinawa’s nature, culture, and encounters with its people.
1
Women's Tour
Women’s Journeys is a travel experience designed to help you quietly reconnect with yourself, while touching the land, culture, and everyday life of Okinawa.
2
Blue Zone
A journey into Yambaru, where Okinawa’s timeless wisdom of longevity and deep cultural connections quietly endure.
3
Gastronomy
Okinawa’s food culture is not merely cuisine — it is a living tapestry woven from sun, rain, sea, soil, prayer, and the people who have shaped this land.
4
Battlefields
Okinawa’s sky and sea may appear peaceful today, yet beneath the surface lies a deep and painful memory of war.
Through meeting people from different walks of life, I felt as if my heart had been gently cultivated.
Woman in her 40s, Tokyo
By learning about the lives and values of people in a longevity village, I realized what it truly means to live life with care.
Woman in her 30s
I was deeply moved by the dishes prepared with local ingredients and warmth of human hands.
I realized that eating is deeply connected to the culture of this land.
Woman in her 40s
It was my first time visiting the caves and battle sites. The beauty of the nature there made the tragedy of war feel even more painful.
Hearing the guide’s stories — as the son of a survivor — reminded me of the importance of passing down these memories.
Man in his 40s, Okinawa
This journey wasn’t just a tour — it was carefully tailored with attention to every traveler, embodying the true meaning of ‘designing a journey.’
Woman in her 70s, Finland
Every journey with Tour Designers is shaped by moments of connection — between travelers, locals, and the living stories of Okinawa.
A quiet word shared in nature, a smile born through the exchange of culture — these are the voices that linger long after the journey ends.
Each one is a reflection of the trust that sustains our work, and the pride we share in walking alongside local communities.
Each of our tour designers crafts every journey with heart and care, creating encounters that blossom into new stories.
Find the continuation of our stories on Instagram.
tourdesigners_okinawa
On our Instagram, we share the everyday stories that weave each journey.
In Okinawa, where nature and culture live in harmony,
every encounter and collaboration becomes an inspiration for the next journey.
